Today is a hugely exciting day for all of us at Frenshe. I’m thrilled and honored to introduce you to Being Frenshe, a collection of wellness essentials designed to help you take a moment for yourself. You’ll see them on Target.com beginning today, and in a few weeks, they’ll arrive in Target stores. Being Frenshe is deeply personal to me because it all started here, with Frenshe—with you—and I want to tell you what inspired me to bring it to life.
In the early days of the pandemic, when everything felt so anxious and uncertain, small rituals helped me cope. Every morning I’d open a window and slowly take a deep breath of fresh air. It only took a moment, but it started my days on a more hopeful note. Or take the small act of lighting a candle. Filling my home with a beautiful scent helped me tune in to my surroundings and be present in the moment. I began appreciating the way different scents affected my mood. The aroma of Trader Joe’s jasmine rice cooking, the bright burst of citrus from a freshly cut lemon, the beauty of a cut flower from my garden—each created an emotional connection for me.
So, I set out to understand why these seemingly small things could have such a large impact on my overall well-being. The more I learned about the connection between scent and emotion, the more I saw that certain fragrances have the incredible power to shift our mood. At the same time, I witnessed the power of small, everyday rituals—those moments when we pause to take care of ourselves—in improving my overall well-being. All of this inspired me to create what is now Being Frenshe.
My vision for Being Frenshe is to create high-quality products that help people feel good, and to offer them at accessible prices. I worked with an incredible team of perfumers to create five mood-boosting scents, all formulated with essential oils and backed by science to help you feel the way you want to feel. After countless Zoom meetings, hundreds of lab samples, and giving birth to a baby (yes, I was working on perfecting our body wash while pregnant with Jupiter!) I’m finally ready to share Being Frenshe with the world.
First and foremost, the formulas are clean and consciously formulated. Every Being Frenshe product is vegan and free of parabens, phthalates, and sulfates—and of course, they’re cruelty-free. The body care products are loaded with skin-loving ingredients like squalane and niacinamide. Whenever possible, we use upcycled ingredients that minimize waste. The goal of these offerings is to make your day better, whether you have an hour for a bath or just seconds to apply a perfume oil and breathe in.
I hope you’ll love Being Frenshe as much as I’ve enjoyed creating it. More importantly, I hope this collection will inspire you to take a moment for yourself—and feel the way you want to feel.