October is Breast Cancer Awareness Month, and at Frenshe we’ll be highlighting everything from brands to experts to personal stories for the coming weeks. Today we wanted to share some of the brands taking the step to benefit breast cancer research, financial assistance, and education in partnership with different organizations and activations. One in eight women in America will develop breast cancer in their lifetime, and it’s up to all of us to support research and prevention efforts. Ahead, you’ll find a roundup of different ways to support by shopping from your favorite brands.
We’re huge fans of non-toxic bedding because whatever we sleep on gets into our pores and bodies. Ettitude, a non-toxic household brand, has a BCA month promotion for a limited-edition pillow case. With each purchase. $30 will be donated to Breast Cancer Prevention Partners (BCPP), an organization that focuses on the intersection of breast cancer prevention and environmental health
Stella McCartney Cares is a yearly breast cancer awareness campaign created by the designer. This year in her exclusive partnership with Adidas, Stella McCartney has designed a post-mastectomy bra with stretchable fabric and an adjustable zipper for anyone who’s had the surgery. A portion of the sales will support this year’s campaign, and 10,000 bras will also be donated to women in need.
GHD has supported breast cancer awareness for over a decade now. Ten dollars from all sales its Pink Collection will benefit the Keep a Breast Foundation. The organization focuses on breast cancer education, prevention, and help for anyone with breast cancer. GHD’s Pink Collection features signature tools in a pink hue, with encouraging messages such as “Take Control Now” featured throughout.
Rothy’s are some of the most comfortable shoes on the market—just ask its thousands of customers. The brand is also sustainable, so you know we’re huge fans here at FRENSHE. This year, Rothy’s is featuring a range of pink-centric products including its signature lace-up sneakers, face masks, and ballet flats. The brand has promised to donate $10,000 toward breast cancer research.
Another super cozy brand is Naked Cashmere. Once we heard they had a special pink collection (aka the Love Collection) for BCA month, we had to check it out. One of our favorite products from the collection are the mule slippers—perfect for staying at home right now. Naked Cashmere will donate 25 percent of proceeds from the Love Collection to the Breast Cancer Research Foundation.
Vegan leather brand, Lulu Dharma, also has a pink-centric collection of handbags that will benefit breast cancer research. This structured tote is perfect for travel, work meetings, and other everyday activities, all while being sustainable. Lulu Dharma has pledged to donate 30 percent of sales of its pink products to the Dr. Susan Love Research Foundation.
Colleen Rothschild created this product for her namesake brand upon finding a lump during her own breast self-exam. The Breast Friend Self-Exam Butter is infused with shea butter and essential oils including jojoba and coconut. It makes the self-exam process a bit more comforting while providing your skin with extra moisture. The product is available permanently on the brand’s lineup, but during October 25 percent of sales will benefit the Pink Fund. which helps with breast cancer financial assistance.
Another hydrating product for fall is the Better Skin Co.’s All Glow Primer/Beauty Oil. The face oil is formulated with rosehip seed and sunflower oils to help build and retain moisture. Throughout the month of October, Better Skin Co. will donate 100 percent of all proceeds made from this beauty oil to Hello Gorgeous, which provides complimentary makeovers and education for women fighting cancer.
Your dental hygiene can benefit breast cancer research and assistance as well! Burst Oral Care’s best-selling rose gold Sonic Toothbrush, Pink Ribbon Package, and others will all have a special promotion running through October. Burst has pledged to donate 20 percent of sales to Stand Up to Cancer, with a minimum of $75,000.
One of Ashley’s favorite brands and products, Each & Every, is also taking the step toward helping breast cancer research. The clean and aluminum-free deodorant brand is highlighting its Rose & Vanilla scent this month. The National Breast Cancer Foundation will receive 100 percent of the proceeds from the scent in October.