If there’s one beauty secret we all know by now it’s that hair care is not universal. Different hair textures call for different cleansing, styling, and detoxing products, and that’s especially true for those with curly hair. When it comes to curls, hydration and moisture are key in maintaining a healthy scalp and strands. We wanted to highlight some incredible brands that cater to those with curly and coily tresses—plus, they’re all Black-owned! Ahead, brands that will help define, activate, enhance, and style your gorgeous curls and coils.
Alaffia’s products are all clean, green, and formulated with fair trade ingredients that support community empowerment projects in South Africa. The brand has a variety of curl-focused products including the Curl Activating Leave-In Conditioner, Curl Defining Gel, Curl Activating Cream, and more. Ingredients like shea butter and botanical extracts, your curls are left hydrated and bountiful.
Clean, gender-neutral are just a few ways to describe Adwoa products. Tailored towards kinky, curly, and wavy hair, the brand keeps your full hair care routine simple and effective. The award-winning Baomint Moisturizing Curl Defining Gel “freezes” your curl pattern in place as your hair dries—leaving you with soft and voluminous curls as a result.
Founded by a marketing expert turned doctor, GirlandHair, was made to maintain and grow natural hair while it’s put away in a protective style. GirlandHair’s best-selling UHC (under hair care) system promotes everything from cleansing to clarifying to refreshing your strands on wash day. In the brand’s own words, “wash day should never take all day.”
Need simple, natural hair care? Look no further! Melanin Haircare’s products are not only natural but also toxic-free. The brand’s Instagram page is full of happy customer reviews, with a variety of different curl patterns. The Twist-Elongating Style Cream is especially a fan-favorite and works to hydrate and seal moisture into your hair, with a blend of shea butter, mango butter, cocoa butter, kokum butter, and cupuacu butter.
You’ve likely seen Bread Beauty Supply making a splash across social media, and it’s for good reason. The brand’s virality is a result of edgy packaging and powerful ingredients. Customers can’t get enough of the hair oil, which is an everyday hair gloss powered by Kakadu plum for soft, smooth, and glossy tresses. P.S. it’s also great for damaged strands!
Founded by actress and entrepreneur, Taraji P. Henson, TPH takes a scalp-first approach to hair care. A head full of healthy, bouncy curls isn’t possible without taking proper care of your scalp. The Never Salty Sugar Scrub helps exfoliate the scalp while detoxing and stimulating it as well. Fans are especially fond of the duo-touch applicator, which provides direct-to-scalp cleansing action.
Every curl has a story, and Pattern agrees. Founded by Tracee Ellis Ross, Pattern sets out to empower your curl pattern. Apart from celebrating all curl types, the brand has a full Curl Guide for finding and understanding the best products for your unique curl pattern. From tight textures like 4A-4C curls to locs, Pattern’s got you covered.
Briogeo quickly grew to cult-favorite status thanks to products that get the job done. While the brand has products that cater to every hair type, the Curl Charisma collection is full of unique ingredients including quinoa, rice amino, chia, and flaxseed. From cleansing to styling and in-between care, the product lineup has it all.
Science-backed and proven to work, Beauty by Dr. Kari is made to simplify your natural hair journey. The Daily Spray is designed for hydrating your strands from root to tip, while the Comb Out Creme helps you detangle like a pro. Word on the street is that a new product is coming soon.
With its unique spin on hair care, Meraki activates its products with gemstones after they’re handcrafted in small batches. The gemstones create high vibrational, high performance, and environmentally sustainable hair care essentials. The products are also vegan!
Curl Mix is more than just hair care! The brand has a variety of products, hair kits, merch, and an educational portal. The Curl Mix Connects community can watch tutorials, learn self-empowerment techniques, or attend CurlMix University to learn more about your hair. You can also take the Hair Type Quiz to make shopping for the right products a lot easier.
Protect your curls with The Wrap Life’s headwraps, Bandies, and Turbanettes. The protective hair accessories keep your strands safe with comfort, quality, and vibrant colors. You can practice wrapping your curls and coils with the brand’s quick and easy tutorials.
Do you have a favorite hair care brand for curls? Let us know who to check out on Instagram!