Sexual wellness and reproductive health have been considered ‘taboo’ topics for as long as we could remember. But, why? Women’s bodies and the things they experience shouldn’t be hard to talk about—in any setting, really. We have questions! That’s why Erica Chidi, Co-Founder and CEO of Loom, set out to create a safe space for women to freely discuss and learn more about their sexual and reproductive health. Whether you’re a new mom or just curious about all the ~things~ you’re feeling, Loom is here to help.
FRENSHE: Can you explain what LOOM is and the services provided?
Erica Chidi: LOOM is a digital platform that helps women optimize their sexual and reproductive wellbeing, through education and community. Our first offering, is The Pregnancy & Postpartum Program, designed to be a support for women from the moment they discover they’re pregnant, right through birth and into postpartum life. Our programs blend on-demand video, audio, and written guides to allow women to integrate LOOM into their lives in their own ways and at their own pace.
F: What inspired you to start LOOM? Did you feel there were resources missing about women’s health and reproductive systems?
EC: My co-founder and I started LOOM because we saw a clear need and demand for women to have access to information about their bodies. For generations, women haven’t had the ability to access this kind of essential information because our patriarchal culture has stigmatized education around sex, pregnancy, periods, etc. We found that the educational tools that addressed these topics that did exist either did not provide quality information or were too coddling, or even too patronizing in their delivery. We wanted to create something that would offer valuable information, all backed by science, in an emotion-centered manner to provide a “safe space” for women to care for their bodies.
F: Can you share more about how LOOM is more inclusive towards different communities when it comes to education?
EC: Our goal is to refresh health education by weaving together inclusivity, empathy, and science into a virtual experience. We operate within a Reproductive Justice framework, an anti-racist movement that centers reproductive rights social justice and bodily autonomy for all. LOOM is accessible and inclusive for all people – no matter their race, sexual identity, religion, creed, class, age, citizenship status, or geographic location. In our Pregnancy & Postpartum Program, for example, we have specific content geared towards expecting Black mothers, knowing how different the care experience and outcomes can be. We want to acknowledge the impact that structural racism has on BIPOC people navigating their healthcare experiences, and also provide tactical tools and strategies like communication techniques, information about informed consent, and trauma-informed care, that we believe can help improve outcomes.
F: What’s next for LOOM?
EC: We’ll be releasing more content in in early 2022. Our goal as we grow is to offer resources and community across the full Sexual & Reproductive Health continuum, from periods to menopause, sex to fertility, and everything in between.
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