It's Finally Here! Introducing the New Being Frenshe Scent, Palo Santo Sage

How do you feel present and grounded?

For me, it’s when I’m surrounded by nature and breathing in deep. Listening to my innermost voice. Trusting my intuition. Finding myself in the quiet and feeling connected to everything around me, simply by being in the moment.

It’s that feeling that inspires our new Being Frenshe collection, Present & Grounded. It’s been two years in the making, and now I can finally share it with you. The mood-boosting Palo Santo Sage scent, designed with intention, features our MoodScience™ Scent Technology—a proven technology to boost your mood. I love how this gorgeous, clean fragrance helps me feel centered, rooted, and at peace.

I’m also thrilled to reveal a new format for our Being Frenshe rituals: a beautiful Eau de Parfum, available in (of course) Palo Santo Sage, Lavender Cloud, and Cashmere Vanilla. You’ll see them rolling out on Target.com and at Target stores in the next few weeks. Definitely let me know what you think on Instagram or TikTok—because I do read the Being Frenshe DMs!

So that’s the big news! Look below to discover the entire Present & Grounded collection. I hope these new rituals make you feel good and encourage mindfulness wherever and whenever your day may take you. Because wellness isn’t a destination—it’s a journey.

Love,
Ashley

Being Frenshe Palo Santo Sage collection

Palo Santo Sage Eau de Parfum

SHIFTS YOUR MOOD THROUGH SCENT

This NEW clean Eau de Parfum is a woody combination of cleansing palo santo and fresh sage, with rich notes of ylang ylang and eucalyptus.

THE RITUAL: Spray fragrance on pulse points to be enveloped in Palo Santo Sage.

Palo Santo Sage Renewing Body Wash

FOAMS WITH NEXT-LEVEL LATHER

No time for a bath? Turn your daily shower into a self-love experience. Being Frenshe Renewing Body Wash is infused with niacinamide, oat extract and pro-vitamin B5.

THE RITUAL: Gently massage into a lather. Take a moment for yourself and breathe in the scent. Rinse well.

Palo Santo Sage Reset Candle

SETS THE MOOD FOR SELF-CARE

Made with soy wax, our Reset Candle fills your space with Palo Santo Sage. With up to 45 hours of burn time, it’s here to light the way toward your most mindful self.

THE RITUAL: Light any time you want to feel present and grounded.

Palo Santo Sage Milky Body Lotion

HYDRATES FROM TOP TO TOE

This lightweight, milky serum helps give our bodies skincare-worthy hydration without feeling heavy.

THE RITUAL: Massage all over body, lingering on areas that need a little extra love.

being frenshe palo santo sage hair linen body mist

Palo Santo Sage Hair, Body & Linen Mist

MULTI-TASKS AND REFRESHES

A lightweight and refreshing mist for yourself and your living space.

THE RITUAL: Mist on your body after a shower, to refresh hair, or on linens before turning off the lights.

Palo Santo Sage Soothing Body Serum Stick

SOOTHES WITH MAGNESIUM AND SQUALANE

Our cult-favorite serum stick, now in a scent designed to help you feel present. This non-greasy formula is infused with magnesium, squalane and sea water extract for targeted hydration and relaxation.

THE RITUAL: Glide onto skin anytime, anywhere.

Palo Santo Sage Glow On Perfume Oil

RE-CENTERS THE SENSES

A toss-it-in-your-bag perfume oil to boost your mood anytime, anywhere.

THE RITUAL: Roll on and gently dab onto pulse points. Take three deep breaths.

Ashley Tisdale-French

Ashley Tisdale is a mom, the founder of Frenshe, and an entertainer.