As summer winds down, we’re always looking for ways to slow down and pause. A glass of iced tea in the shade. A few deep breaths before the next meeting. A ritual that’s small enough to fit in your bag and be repeated throughout the day.
That’s where our new Being Frenshe Lip Wellness collection comes in. It’s not just about keeping lips hydrated and soft—although these formulas are designed to do just that. It’s about creating a mood-boosting moment for yourself anytime, anywhere. Even something as small as taking care of your lips can be a moment of gratitude or calm in your day.
This collection treats lip care like skin care, made with nourishing ingredients that genuinely help restore your lips. Every formula is vegan, cruelty-free, and dermatologist-tested. They’re also free of parabens, phthalates, and harmful skin irritants. And of course, each formula features our MoodScience Scent Technology™to help shift your mood.
Restoring Lip Balm is buttery but never heavy. Peptides help lock in moisture, while cupuaçu butter melts in to soften and smooth. Keep it on your nightstand, at your desk, in your favorite bag—so whenever you swipe it on, you can pause and breathe in the scent you’ve chosen for the day. It’s available in Cashmere Vanilla, Solar Fleur, Lavender Cloud, and (because you’ve been asking for it) Moon Milk.
The Nourishing Lip Mask can be used anytime you need a little extra care, but we especially love it as a before-bed ritual. Infused with magnesium and vitamin E, this ultra-rich mask for dry lips hydrates, soothes, and seals in moisture while you rest. Smooth on a generous layer, take a deep breath, and enjoy the scent. It’s available in Cashmere Vanilla and Lavender Cloud—and the twist-up packaging means you can dispense just the right amount. No mess, no digging product out from under your nails.
All of team Being Frenshe is obsessed with Lip Wellness and we hope you will be, too! Available exclusively at Target.