If you aren’t already familiar with our Being Frenshe Soothing Body Serum Stick, let us introduce you. Early in development, Ashley fell in love with the idea of a hydrating, soothing serum that would be easy to incorporate into your day-to-day rituals. Enter: the serum stick idea. Our product development team got to work, refining formula after formula until it was just right. The end result is the silky, magnesium-infused stick formula that’s become one of our best-selling (and most TikToked-about) products. Glide it on your skin (we love it on sore muscles!) and feel your tension fade away. FYI, the packaging has recently gotten a little refresh—see the pic—but what’s inside is the same cruelty-free, clean, and vegan formula as always.