Ritual Diaries: Josephine Skriver and Jasmine Tookes

02.27.2023 — The Frenshe Editors

The Ritual Diaries is an editorial series where we talk to our favorite creators, experts, and change-makers about how they take care of themselves in a busy world.

This week, we spoke to Jasmine Tookes and Josephine Skriver, co-founders of activewear brand and community, @JOJA. Meeting more than a decade ago, the supermodel duo quickly found out that they shared a passion for wellness and exercise.

Team Frenshe


What is the first thing you do in the morning?  

Jasmine & Josephine: Shocker! We both have similar morning routines. We love to start off our day with fresh cold pressed celery juice (always add lemon for the best taste!). Sounds basic, we know- but celery juice has so many benefits, it’s loaded with antioxidants and is great with helping digestion. Medical Medium’s Heavy Metal Detox smoothie is next, literally we both crave it every day, you have to try it!

How has your upbringing and environment shaped your understanding of wellness?

Jasmine & Josephine: We both played sports our whole life so wellness has always been at the forefront of everything that we do. We love having a routine in our lives and it makes us stay very positive mentally.

What makes you feel your best?

Jasmine & Josephine: Being surrounded by people who lift us up. You are who you surround yourself with and we are so lucky to be surrounded by the friends and family that we have.

What has been the hardest part of your wellness journey—and how do you overcome it?

Jasmine & Josephine: Because we both really like to take care of our bodies in the best way possible we haven’t had any major hardships in our journey. Wellness is something very important to us and we lead every morning with a positive mindset to help shape our future.

What is something you would like to see more of in the wellness world?

Jasmine & Josephine: We talk about this a lot- we would love to see more people coming together. JOJA was built on a community and when you have like-minded individuals surrounding you it really helps to inspire and drive a healthy lifestyle to the people around you.

What is a ‘must-have’ product in your routine?

Jasmine: My vitamix blender! I use it every morning for my daily detox smoothie and definitely could not live without it. I’m telling you guys, you don’t know how good this smoothie is until you’ve tried it.

Josephine: I really love dry brushing and doing lymphatic drainage massages. I have a couple of different tools I use, but these are my absolute favorites!

How do you define ‘healthy’?

Jasmine & Josephine: There isn’t one right way to be healthy. We find that you really just need to listen to your body and fuel it with the right energy and get yourself moving as much as possible. Food is fuel so keeping our diets clean is very important to us, but neither of us is big on restriction, we just try to make decisions based on what our bodies need- whether that is eating a bagel or doing an intense workout.

What is something you look forward to everyday?

Jasmine & Josephine: We both look forward to building JOJA into a bigger and better brand every single day. It sparks so much joy in our lives and doing it together makes it that much better.

How do you reset yourself after a bad moment?

Jasmine & Josephine: We both believe that just taking a time to pause and take a deep breath works wonders. It is so hard to solve anything or move forward if you are stuck in a negative mindset. Everything works out the way it is supposed to, but sometimes you just have to let things play out, stay positive and continue working towards what you want to achieve. Happiness is a choice, and we always try to remember that when we are faced with adversities.

What is a ritual that brings you joy?

Jasmine: I love having my morning juice and smoothie outside with my two dogs, Rogue & Rajah. I love my dogs so much and having that time every morning where I can just relax, enjoy nature and my backyard, and get myself ready for the day ahead.

Josephine: Not to copy Jas, but I also really enjoy spending time with my husband and cat.

What is the last thing you do at night?

Jasmine: I always say a prayer before falling asleep to center myself and acknowledge everything in my life that I am grateful for!

Josephine: I love to wind down by getting all cozy in bed, and then usually I will watch a show–like Grey’s Anatomy!

The Frenshe Editors