The Ritual Diaries: Serena Kerrigan

03.11.2022 — The Frenshe Editors

The Ritual Diaries is a bi-weekly editorial series where we talk to our favorite creators, experts, and change-makers about how they take care of themselves in a busy world. This week, we spoke to Serena Kerrigan, who is a confidence coach and creator of Let’s Fucking Date. Serena, also known as SFK (Serena Fucking Kerrigan), is a New York based social media influencer-turned-card game entrepreneur who have sold millions in sales since first launching in 2020.

What is the first thing you do in the morning?

Check my phone, slap on sunscreen and work out for 45 minutes. 

What is the last thing you do in your day?


What is the hardest part of the day for you — and how do you overcome it?

Turning off my phone and going to sleep. I have this crazy kind of FOMO / sense of impending doom right before I decide it’s time to shut my eyes. LOL. 

You’ve gone viral for your SFK Mirror Challenge. Can you share with us what it is and how it came to be?

My number 1 golden rule to being confident is through talking to yourself in the mirror as if your best friend is in the reflection. At the end of the day, there is only one person there with you through every experience of your life – why aren’t you nurturing the relationship with that person? Women have been taught that loving themselves is arrogant, that looking at themselves in the mirror is vain. The SFK Mirror Challenge is a direct challenge to that. It’s my way of normalizing the interaction with your reflection as a positive, wonderful and extremely necessary thing. 

What boundaries do you set for yourself for your own health?

try to limit drinking and eating out during the week. Trying is better than nothing!

Do you have any “cannot live without” products in your everyday routine?

Hint pineapple flavored water, Lara Devgan Hyaluronic Serum, Armani luminous silk foundation, and my tripod from Lume Cube! 

Do you have any rituals and if so, what are they?

The SFK Mirror Challenge, duh!

What would you tell your younger self about health and wellness?

I have three non-negotiable protection: mask, sunscreen, and condoms. 

What is something that you look forward to everyday?

Helping people shift their perspective so that they feel empowered to live authentically. 

How do you take care of yourself while being on social media?

Golden rules: 1) if someone makes a rude comment, don’t engage. 2) If you have to ask someone “is this okay to post?” it’s usually not. 

How do you “reset” yourself after a night out, a bad date, etc.

Every day is a new chapter. I give myself 24 hours to spiral and then it’s time to move on and move forward. 

The Frenshe Editors